Stakeholder relationship quality assessment
We follow an internal assessment of our stakeholder relationships and have the following three categories:
Shareholders, market analysts and prospective investors
Why we engage
Shareholders and potential investors provide financial capital for our growth while market analysts provide guidance on valuation and prospects. We communicate our investment proposition clearly and deliver on our Group strategy. Management has extensive industry experience and is guided by a highly competent Board.
Their needs and expectations
This stakeholder group seeks reassurance that Famous Brands offers sustainable growth. They are interested in:
- Prudent capital allocation and sustainable financial performance, and despite low economic growth, the financial health of franchise partners.
- An appropriate and well-considered remuneration structure.
- Strong corporate governance and ethical and competent leadership.
How we engage
- Annual and interim results presentations.
- One-on-one engagements.
- SENS announcements.
- AGM.
How we measure relationship quality
- Investor and analyst interest and feedback.
- AGM voting results.
Funding institutions
Why we engage
Funding institutions provide financial capital for growth and enable balance sheet support. They seek a mutually beneficial relationship where their funding supports our growth plans, which will build Famous Brands into a bigger and better customer.
We have long-term relationships with our bankers. We preserved our track record of meeting our funding obligations and complying with covenants. We proactively manage our debt maturity profile.
Their needs and expectations
Funding institutions expect:
- Famous Brands to apply responsible capital management.
- Timely payment of interest and capital.
- Compliance with debt covenants.
How we engage
- One-on-one engagements.
- Digital communications.
How we measure relationship quality
- Ongoing feedback.
- Funding terms offered.
Franchise partners
Derrian Nadauld
Philip Smith
Why we engage
Since our franchise partners are our principal revenue source and represent our brands, they are critical to our business. We regularly consult them, provide ongoing business support, and enhance our brands.
We see our partnerships as long-term engagements that require consistent attention, and our franchise partners’ opinions and contributions are welcome. Our dedicated operations teams ensure that they receive support to run a successful business. Our Supply Chain operations focus on consistently and promptly supplying highquality products.
We are committed to improving our interaction with them to allow us to take advantage of the exceptional and respected insights they provide.
Their needs and expectations2
Franchise partners want a franchisor who recognises their needs and is committed to the relationship. They expect:
- Return on investment.
- Iconic brands, quality products and focused marketing spend.
- Efficient and effective Supply Chain.
- Sound input when selecting suitable locations for their restaurants.
- Regular business management support.
How we engage
- NFFs.
- Annual conferences.
- One-on-one engagement with franchise managers.
- Email communications and newsletters.
- Franchise partner surveys.
How we measure relationship quality
- Franchise partner retention statistics.
- Growth of franchise partners with multiple restaurants.
- Franchise partner survey results.