Brands performance
Famous Brands’ continued success lies in our ability to build remarkable brands in a dynamic environment with evolving consumer needs.
Our Brands portfolio consists of Leading Brands and Signature Brands. The Leading (mainstream) Brands portfolio is split into Quick Service Restaurants and Casual Dining Restaurants, while the Signature Brands portfolio includes our bespoke Casual Dining Restaurant offerings. We have a network of 2 979 restaurants of which 2 895 are franchised and 84 Company-owned in SA, SADC, AME and the UK. Our Brands portfolio represents 14% of the Group’s revenue (2024: 14%).
|
Start of 2025 |
New stores/ conversions |
Stores closed |
Revamped/ Relocated stores |
End of 2025 |
Segment revenue (%) |
Operating profit margin (%) |
|
|---|---|---|---|---|---|---|---|
| SA | 2 552 | 127 | (53) | 269 | 2 626 | 92 | 11.8 |
| SADC | 207 | 21 | (4) | 15 | 224 | 5 | 11.2 |
| AME | 92 | 9 | (33) | 3 | 68 | 2 | (60.5) |
| UK | 63 | 1 | (3) | 2 | 61 | 1 | 5.4 |
| Total | 2 914 | 158 | (93) | 289 | 2 979 | 100 | 11.0 |
Important definitions
System-wide sales refer to sales reported by all restaurants across the network, including new restaurants opened during the year.
Like-for-like sales refer to sales reported by all restaurants across the network, excluding restaurants opened or closed during the year.
Leading Brands’ sales refer to sales of the Leading Brands trading in SA.
Signature Brands’ sales refer to franchises and Company-owned restaurant sales in SA.