Remuneration report
We aim to provide our stakeholders with a transparent remuneration report that demonstrates good governance that influenced our 2025 remuneration decisions.
Landscape and eligibility
Our Remuneration Policy applies to the employees and directors of Famous Brands and does not apply to the employees of associates and franchise partners as franchises are independently owned and operated businesses. However, through our various brands, Famous Brands mandates the strictest levels of compliance with all legislation and best practices as stipulated by the Basic Conditions of Employment Act and the Labour Relations Act. Compliance with these is a requirement of our franchise agreements and franchise partners are provided guidance, training, information through NFF forums and newsletters and are subjected to regular audits in order to ensure compliance.
| Fixed pay structure | Number of positions | Employment category | Variable pay structure |
|---|---|---|---|
|
TCC = Base salary + medical insurance + retirement fund benefits |
2 | Executive directors | STI and LTI |
| 5 | Exco | ||
| 41 | Senior management | ||
| 177 | Middle management | Discretionary bonus | |
| Other employees | |||
| TCC per union agreement | 2 840 | Bargaining unit employees | TCC per union agreement |
3 061 South African positions
(Includes permanent and temporary SA employees and excludes UK, SADC, AME and Associates)
Remuneration summary for 2025
- •100% 13th cheques for bargaining unit employees.
- •80% discretionary bonus pool allocation for administration employee and executive bonuses.
- •6% annual increase for bargaining unit employees and 5% for administration employees.
- •Non-executive directors’ fee increase of 5%, subject to shareholder approval at the AGM.
- •No malus or clawback provisions were triggered.
- •Approved LTI awards, an overall average 5% salary increase subject to performance and STI payments to executive management.
- •Reviewed and approved amended STI and LTI performance metrics.
Pay for performance: executive directors
* Maximum LTI is depicted as the Famous Brands annual award quanta. LTI on target is depicted as 50% of the maximum.
** Actual 2025 values represent earnings for the reporting period.
Compensation details are in the implementation report here.
Important abbreviations and definitions
- TCC: Total cost to company = Base salary + medical insurance + retirement fund + benefits
- Base salary: TCC - medical insurance – retirement fund – benefits
- STI: Short-term incentive
- LTI: Long-term incentive
- 13th cheque: One month’s TCC
- SARs: Share appreciation rights
- Executive directors: The CEO and the Group Financial Director
- Executive Committee (Exco): For the purposes of the remuneration report, this excludes executive directors
- Executive management team includes the executive directors and Exco
Financial indicators
- HEPS: Headline earnings per share
- ROCE: Return on capital employed
- TSR: Total shareholder return
- VWAP: Volume-weighted average price
- WACC: Weighted average cost of capital