2025 at a glance

Famous Brands is Africa’s leading food services franchisor, known for its iconic brands and reputation as a responsible franchisor. Our continued success lies in our ability to craft, grow and protect remarkable brands that meet the needs of an evolving consumer.

The Group began as a family business in the early sixties with the Steers brand. Today, our enterprise consists of an extensive, vertically integrated business model with 4 522 employees and operations across South Africa, selected African markets, the Middle East and the United Kingdom.

In November 2024, Famous Brands commemorated 30 years of being listed on the JSE in the Travel and Leisure sector. Today, our business model comprises four core pillars: Brands, Manufacturing, Logistics and Retail.