Famous Brands Logo

Integrated Annual Report

Value

Business model

Business model

Our ability to create aspirational and iconic brands, which continue to be the consumer's choice, is essential to our success. We create sustainable long-term value for our stakeholders by using our inputs in efficient and responsible business practices.

Financial

Financial

Intellectual

Intellectual

Manufactured

Manufactured

Human

Human

Social and relationship

Social and relationship

Natural

Natural

Capitals

The Group's sound financial position, cash generative and relatively capital-light business model, and strong relationship with our primary lender provide access to future capital.

We rely on well-developed capabilities in brand management, franchising and intellectual property development.

Our physical and digital infrastructure supports efficient operations and provides our franchise partners with a competitive advantage.

We have a high-performance culture, specialised skills, experienced management and a diverse Board.

Strong, mutually beneficial relationships with stakeholders protect our reputation and enable us to meet our growth objectives.

We are on a journey to improve our sustainability practices to reduce our environmental footprint.

Capital governance
  • Audit and Risk Committee
  • Investment Committee
  • Audit and Risk Committee
  • Investment Committee
  • Audit and Risk Committee
  • Investment Committee
  • Social and Ethics Committee
  • Remuneration Committee
  • Nomination Committee
  • Social and Ethics Committee
  • Audit and Risk Committee
  • Social and Ethics Committee
  • Audit and Risk Committee
  • Investment Committee
Inputs
  • Net debt of R997 million (2024: R1 170 million)
  • Cash generated from operations R1 121 million (2024: R1 086 million)
  • Unutilised debt facilities of R233 million (2024: R219 million)
  • R709 million (2024: R678 million) invested by franchise partners into marketing funds to develop and promote our brands
  • 3.10% (2024: 1.4%) increase in Leading Brands' total media investment
  • 10 Manufacturing plants
  • Nine Logistics distribution centres
  • 96 (2024: 97) trucks
  • 84 Company-owned restaurants (2024: 90)
  • A Company-owned head office in Midrand
  • Online ordering platforms and brand apps to support our own delivery channel
  • R214 million in capex (2024: R184 million)
  • R22 million invested in IT infrastructure (2024: R18 million)
  • 4 5221 employees (2024:4 424)
  • R10.1 million or R7.6 million in training and development for 732 (2024: 1 247) employees
  • R1 144 million in remuneration (2024: R1 097 million)
  • R19.3 million invested in CSI (2024: R17 million)
  • R3.3 million in food donations to South Africa (2024: R17.7 million)
  • A transformation strategy to transform our business and maintain a high B-BBEE status
  • Our ESG Framework outlines our social development targets
  • 31 361 MWh of purchased electricity (2024: 28 286 MWh)
  • 1 971 MWh generated from renewable energy (2024: 981 MWh)
  • Our ESG Framework outlines our practices and targets to reduce our carbon footprint, eliminate waste and reduce our water usage
Capital Constraints

Constrained consumer spending and rising costs impact revenue, profitability and our margins, while elevated interest rates have made using debt more expensive.

Read more here.

A fiercely competitive landscape means that competitors are willing to cut prices to attract consumers. This demands an ongoing investment in our marketing campaigns, value offerings, loyalty programmes and consumer experience.

Read more here and here.

Imported equipment and international technologies are expensive due to the weak Rand. Consumer-facing technology investments are expensive, and selecting the right platforms, partners, and software is challenging.

Read more here and here.

Attracting and retaining skills, including brand management, marketing and franchising skills is expected to remain difficult in the short, medium and long term.

Read more here.

1. The increase in headcount is due to due to the intake of learners, including interns, as part of the YES Programme.

Our social context and the business environment for franchise partners are constrained by high unemployment, inequality and social unrest.

Read more here.

Natural capital resources, including water, are constrained. Our Gauteng and Eastern Cape operations face regular water shortages. Climate change makes some commodities scarcer and more costly.

Read more here.

Business activities

THE FRONT END

Branded food services

We are Africa's leading franchisor with a track record of developing and growing strong restaurant brands.

Our core competencies are:

  • Franchise partner selection, onboarding, management and support
  • Site selection
  • Brand management and marketing
  • Operations management
  • Product, format and concept innovation
  • Research and development

THE BACKEND OF OUR BUSINESS SUPPORTS THE FRONT END

Supply Chain

We leverage our professional procurement capability and buying power to secure the best possible prices for goods and services. Our mature Logistics operations distribute ingredients and manufactured products throughout South Africa and across our borders.

Head office

Our head office provides IT services across the Group.

Outputs

DELIVERING ON OUR PURPOSE OF NURTURING OUR FRANCHISE PARTNERS
TO SUSTAINABLY IMPACT OUR COMMUNITIES

Restaurant brands

A portfolio of 16 iconic brands with good prospects across 2,979 restaurants (franchised, Company-owned and master licence)

Consumer-inspired

Category Occasion Format

Manufactured products

More than 495 manufactured products that are sold directly to franchise partners and supermarkets.

Waste
  • 50 509 tonnes of carbon dioxide equivalent (tCO?e) scope 1, 2 and 3 GHG emissions (2024: 53 347.61)
  • 0 tonnes of general waste to landfill (2024: 782 tonnes)
  • Food waste generated in operations
  • Discarded product packaging

Outcomes

Financial

Financial

Through disciplined capital allocation, we aim to unlock long-term value across the business and deliver returns for our shareholders.

  • R8 283 million in revenue (2024: R8 024 million)
  • 520 cents per share HEPS (2024: 465 cents per share)
  • 345 cents per share in dividends (2024: 302 cents per share)
Intellectual

Intellectual

We developed our brands with franchise partners. This includes investing in upfront and ongoing training for franchise partners and their employees, ensuring that all stores consistently deliver on their brand promise.

  • 21 (2024: 28) brand awards won
  • R346 million (2024: R351 million) value of our trademarks, patents and brands
  • 941 133 (2024: 761 208) consumers participating in our loyalty programmes
Manufactured

Manufactured

Our Supply Chain provided high-quality, competitive products to our franchise partners that resulted in investing in technology to enhance our consumer experience and increase our infrastructure and cyber resilience.

  • 153 new restaurants opened (2024: 137). Most of these restaurants are franchised
  • 289 restaurants revamped (2024: 233)
  • Capital expenditure of R214 million
  • 100% (2024: 100%) of our plants were certified through the Food Safety System Certification (FSSC) 22000 or Food Standards Agency
Human

Human

Our business model relies on having the right people with the right skills in the right jobs to achieve our core beliefs create a common purpose to nurture our franchise partners.

  • Net promoter score (NPS) of 14.1 (2024: 2.25)
  • 14.6% (2024: 1.81%) average employee turnover across our Group
  • 67 (2024: 71) lost time injuries and zero fatalities (2024: zero)
Social and relationship

Social and relationship

We have mutually beneficial relationships with franchise partners. We maintain strong relationships with our non-controlling shareholders, associates, regulators and communities.

  • R1 million (2024: R1.6 million) in food-lending relief to SA franchise partners
  • Level 1 B-BEE contributor status (2024: Level 2)
Natural

Natural

We have reduced our annual plastic usage by 110.7 tonnes per year by implementing an environmentally friendly packaging. This year we eliminated single-use plastic across our restaurant network.

  • R0.3million (2024: R1.8 million) invested in solar installations
  • 604 tonnes (2024: 611 tonnes) of cardboard and paper recycled
  • 48.2 tonnes (2024: 144 tonnes) of plastic recycled
  • 852.85 tonnes of paper, metal and glass waste material recycled
  • No food waste sent to landfill (2024: Nil)