Soon you won’t need to spend 11 hours on a plane to reach Paris to be able to enjoy the best French millefeuille chocolat, pâtisseries, macarons, viennoiseries and even confit de canard… With the Grand Opening, on Sunday, 05 March 2017*, of PAUL, the renowned family-owned French bakery-restaurant, South Africans will be able to enjoy an authentic Parisian-style experience to rival a stroll along the Champs-Elysées – and this, in Melrose Arch, Gauteng! The aroma of PAUL’s wide variety of artisan and elaborate breads, including the finest brioche, baguettes and specialty breads, already fills the air across Europe, Africa, Asia, America and the Middle East with over 670 outlets worldwide. Established in 1889 in Croix, in Northern France, the celebrated PAUL brand is built on a legacy of passion for excellence exemplified by traditional artisan production methods passed down over five generations, carefully selected fresh ingredients, polished presentation and unsurpassed quality. PAUL’s 180-seater flagship Melrose Arch restaurant embodies the French art de vivre (art of living), combining a chic blend of bakery-patisserie-café-restaurant, full table service, and a signature display counter for on-the-go orders. Skilled artisan bakers will craft breads and pastries within customer view in the bespoke bakery and patisserie. PAUL Melrose Arch will offer an extensive indulgent range of breakfasts, brunches, lunches, afternoon teas and dinners. “Our guests will enjoy time-honoured artistry, reflecting my family’s 128-year heritage, and incorporating latest gastronomic trends,” states Chairman of PAUL International, Maxime Holder. As the world’s most recognisable French bakery brand, PAUL will offer a unique experience to local patrons seeking a premium, customised offering. Explore the world of PAUL’s distinctive French style on Facebook (@Paul1889.southafrica), Twitter (@Paulbakerysa) and Instagram (@PAULSouthAfrica).   NOTES TO THE EDITOR: *The flagship restaurant will commence trading in Melrose Arch (Shop 010I3, Corner The High Street & Crescent Drive, Melrose Arch) in Johannesburg on 02 March 2017. The restaurant’s Grand Opening will be held on 05 March 2017.   FOR MORE INFORMATION, PLEASE CONTACT:
Mpumi Mavi FleishmanHillard Account Manager Tel: (+27) 71 287 6606 E-mail: