Effective risk management involves proactive risk identification and mitigation with the aim of controlling future outcomes as much as possible.

Famous Brands, like any other public company, faces several risks related to strategy, operations, people, IT, finance, and compliance. The Board and management are responsible for risk management and must balance taking calculated risks and exercising prudence. Overall, we have a cautious risk approach in the pursuit of strategic objectives.

The Group’s risk management framework, which is aligned with the Committee of Sponsoring Organizations of the Treadway Commission Framework, has remained essentially unchanged over the past year. Our management approach and mitigation actions correspond with our business strategy and strategic choices, which are designed to facilitate growth and mitigate risks.

Risk management

The Group Risk Executive and other risk specialists are involved in developing and executing the business risk strategy, including implementing key action plans. They collaborate in project teams and act as a sounding board on potential issues. Key risks are identified based on the following:

• Risk-bearing capacity: The capacity to absorb risk-related losses without threatening the Group’s ongoing sustainability based on its current business model.
• Risk appetite: The amount and type of risk the Group is willing to accept in pursuit of its strategic objectives. We are careful to avoid subjecting the Group to risks that exceed the risk appetite.
• Risk tolerance: The acceptable levels of variation relative to achieving the Group’s strategic objectives.

“ The Group risk stakeholders ensure that Famous Brands is not exposed to unnecessary risk. The Group confirms that there were no unexpected or unusual risks that materialised outside of our risk appetite. “

VIEW OUR STRATEGY OVERVIEW IN THE 2025 INTEGRATED REPORT

Our key risks

VIEW OUR KEY RISKS IN THE 2025 INTEGRATED REPORT