Vision fine-tuned 2021 – 2023
To be the leading innovative branded franchised and food services business in SA and selected markets
Three-year roadmap constructed: customer inspired, brand led and supported by the back-end value chain

Strategy
To grow our business in a sustainable manner and create value for all stakeholders

Strategic intent
Grow capability and capacity to deliver unique customer experiences in the branded franchised and food services space

Enabled by key strategic imperatives

Improving our operational efficiencies

Enhancing our financial performance

Prioritising our franchise partners

Developing our
people; ongoing
commitment to
transformation

Leading in the categories we compete in

Optimising capital management

Ensuring
regulatory
compliance

Leading to
Innovative branded food services solutions
Mutually beneficial relationships with franchise partners
Unique consumer experiences
Sustainable like-for-like growth
Resulting in




* Includes IFRS 16 impact.
Our approach to our key strategic business matters is outlined below.