Our vision and strategy

Vision fine-tuned 2021 – 2023

To be the leading innovative branded franchised and food services business in SA and selected markets

Three-year roadmap constructed: customer inspired, brand led and supported by the back-end value chain


To grow our business in a sustainable manner and create value for all stakeholders

Strategic intent

Grow capability and capacity to deliver unique customer experiences in the branded franchised and food services space

Enabled by key strategic imperatives

Improving our operational efficiencies

Enhancing our financial performance

Prioritising our franchise partners

Developing our
people; ongoing
commitment to

Leading in the categories we compete in

Optimising capital management


Leading to

Innovative branded food services solutions

Mutually beneficial relationships with franchise partners

Unique consumer experiences

Sustainable like-for-like growth

Resulting in

* Includes IFRS 16 impact.

Our approach to our key strategic business matters is outlined below.

Monitor Report Respond Prioritise Identify Relevant information is identified from Board and Exco meetings, engagement with key management and stakeholders, industry developments and regulations, economic research and pertinent media reports. Strategic material matters are prioritised based on our risk appetite and tolerance framework. We evaluate the potential impact and implement strategies to either mitigate against negative outcomes or pursue opportunities. We provide updates at our regular Board and sub-committee meetings, in shareholder reports, in formal communication with employees and through interactions with regulatory/ industry authorities. We continuously monitor and evaluate against KPIs, competitor activities and in consultation with stakeholders.