Our means to
This business is the forward integration of trademarks into the fast-moving consumer goods of retail and wholesale markets. This is done in two ways:
- Retail brands compete in the retail and food services space by providing a variety of meals and refreshments that appeal to a broad spectrum of customer groups; and
- Associated brand retail products are stocked in supermarket chains such as Pick n Pay, Makro, SPAR and Checkers.
Some of these key brands are:
- Lexi’s
- Steers
- Wimpy
- Mugg & Bean
- TruFruit
- Aqua Monte
- Baltimore