Our investment case

Why invest in Famous Brands?

We are an established market leader

  • ­Leading branded food services franchisor in Africa, with exposure to other growth markets
  • ­Strong trading track record established over 25 years, underpinned by a high-performance culture
  • ­Compelling business proposition for franchise partners and a quality solution for customers

We have exceptional brands and franchise partners

  • Strategic best-in-class brand portfolio positioned to appeal to a wide range of consumers across the income and demographic spectrum and across meal preferences and value propositions
  • Ambitious, entrepreneurial franchise partners, and a proven track record in competitive trading conditions
  • Demand for our brands from existing and prospective franchise partners
  • Pipeline of prospective franchisees and sites

We have a vertically integrated business model

The integrated supply chain comprises efficient manufacturing, logistics and distribution capabilities that provide a reliable, competitive service to our franchise partners, positioning them to deliver like-for-like growth.

We have Centres of Excellence at certain distribution centres to provide a comprehensive franchise support service to our franchise partners.

Our leadership is competent and our strategies are clear

  • Experienced Board and management teams with industry and related knowledge
  • Focused strategy to grow locally and internationally, organically and by acquisition to enhance long-term sustainable value for shareholders and other stakeholders

Our remuneration and reward structures align management’s interests with those of our shareholders.

We allocate capital effectively

We generate sustainable value by ensuring the best return on invested capital across our Brands, Manufacturing and Logistics operations.

Our operations run smoothly because of our thought-out strategy and our investment in our vertically integrated business structure.

We have a supportive financial position

  • Healthy balance sheet
  • Cash-generative operations
  • Sustainable earnings
  • Optimal debt structure

Our finances are managed by a dedicated team focused on driving profitability.

We are a responsible corporate citizen committed to sustainable growth through sound governance, regulatory compliance and global best practice transformation.