Board and management

Our Board commits itself to the highest standards of corporate governance. These standards centre around good corporate governance, business integrity and ethics.

The Board sets the tone and instils a culture of integrity and compliance throughout the Group. Famous Brands’ Board is responsible for governance, setting the strategy and monitoring performance against strategic goals.

The directors are satisfied that Famous Brands complies substantially with the principles and spirit of King IV.

Board of Directors and Executive Management

as at 29 February 2024

Non-executive directors

Santie Botha (59)

Independent non-executive Chairman
BEcon (Hons)

Santie served as executive director of the MTN Group (2003 to 2010) and Absa Bank (1996 to 2003). She also served as Chancellor of Nelson Mandela University from 2011 until 2017. Santie has received various awards, including Business Woman of the Year (2010).

Area of expertise
Areas of expertise Governance, marketing, strategy, remuneration, consumer insight and stakeholder relationships.

Other directorships

  • Curro Holdings (Independent Chairman)
  • Board member and Independent Chairman for Capitec Bank Holdings, Capitec Bank Limited, Capitec Life Limited

* Retiring from the Curro Holdings Limited board in June 2024.

Norman Adami (69)

Independent non-executive director
B.Bus Science (Hons), MBA

Norman had a long career with SABMiller, beginning in 1979. He was appointed Managing Director of SAB in 1994 and Chairman in 2000. In 2003, he became President and CEO of the newly acquired Miller Brewing Company. In 2006, he became President and CEO of SABMiller Americas, overseeing the Miller Brewing Company and the South and Central American business units. In October 2008, he resumed the role of Managing Director and Chairman of SAB Limited. He retired in 2014.

Area of expertise
General management, risk, strategy, marketing, operational management, mergers and acquisitions

Other directorships
Coca-Cola Bottling Africa

Christopher Boulle (52)

Independent non-executive director

Chris is a commercial, corporate finance, tax and trust attorney. His expertise includes cross-border transactions, mergers and acquisitions, Black economic empowerment transactions and advising on local and international stock exchange listings. His experience as a non-executive director of listed companies spans over two decades.

Area of expertise
Law, governance, strategy, risk and corporate finance.

Other directorship
Advtech (Chairman)*

* Retiring from the Advtech board in June 2024.

Alexander (Alex) Komape Maditse (61)

Independent non-executive director
BProc, LLB, LLM, HDip (Company Law)

Alex is an admitted attorney and is the CEO of Copper Moon Trading Pty Limited. He serves as a director on several boards and committees of listed companies. He has previously held the positions of Country Manager of Coca-Cola East and Central Africa and Franchise Operations Director of Coca-Cola SA.

Area of expertise
Law, governance, strategy, franchising, management and operations

Other directorships

  • African Rainbow Minerals Limited (Lead independent) director
  • The Bidvest Group Limited
  • Murray & Roberts
  • Netcare Limited

Nicolaos (Nik) Halamandaris (49)

Non-executive director
B.Bus Science (Hons), MBA

Nik has extensive experience in the food services industry, having been a franchise partner of many of the Group’s mainstream brands over the past two decades until 2010. He is currently an executive director of several non-listed property development and construction companies, primarily responsible for strategy and new business development.

Area of expertise
General management, strategy, franchise management, food services and property management

Busisiwe Mathe (43)

Independent non-executive director
BCom (Acc), CA(SA)

Busisiwe is a seasoned business leader with a rich background in internal audit, external audit, digital transformation, cyber security and data privacy. She has worked across multiple industries and sectors, both locally and globally. She has previously held the position of Africa Cyber Security & Data Privacy leader for PricewaterhouseCoopers. She served as the Chairperson of their South African Governing Board, a member of their Africa Governance Board and Chairperson of their Human Capital Sub-Committee.

She was recognised as an Emerging Business Leader by the African Woman Chartered Accountants in 2019.

Area of expertise
Governance, audit and risk, technology, cyber security, data privacy, stakeholder management and financial management

Other directorship
Curro Holdings Limited

Thabo Mosololi (54)

Independent non-executive director
BCom (Hons), MAP, EDP, CA(SA)

Thabo has held several leadership positions at organisations, most notably Tsogo Sun and Sun International, and Audit Committee and Board memberships at Edcon Holdings, Telkom Limited and MC Mining Ltd. He is the Managing Director of Mala Mala Game Reserve company.

Area of expertise
Governance, risk management, financial management and operations, audit and stakeholder engagement

Other directorships

  • Truworths Limited
  • Pan-African Resources Limited

William Mzimba (55)

Independent non-executive director
MBA, BA (Hons) Business, Diploma in Datametrics (Computer Science)

William was CEO of Vodacom Business, a member of the Vodacom Group Exco, Board Member of Vodacom South Africa and IOT.NXT as well as Chairman of Nexio. Prior to that, he was the Chief Executive Officer and Chairman of Accenture in Africa for 12 years.

Area of expertise
Governance, strategy, financial management, stakeholder engagement, management and operations, and technology

Fagmeedah Petersen-Cook (48)

Independent non-executive director
BBusSc (Actuarial Science), CD(SA), Actuary

Fagmeedah currently serves as a non-executive director for a diverse range of companies, where she applies her strategic thinking and well-developed understanding of risk. She is a CD(SA) Charter holder, a certified director, and an experienced investment professional. She has held C-suite roles in the public and private sectors. Fagmeedah’s professional career as an actuary spans 24 years.

Area of expertise
General management, actuarial science, risk management, strategy, investments, and governance.

Other directorships

  • ABSA Financial Services Group
  • Pepkor
  • Escap
  • Africa Re
  • 3SixtyLife – Curator

  1. Audit and Risk
  2. Investment Committee
  3. Nomination Committee
  4. Remuneration Committee
  5. Social and Ethics

Executive directors and members of Executive Management

Darren Hele (52)

Chief Executive Officer

Darren began his career at Pleasure Foods Limited while studying for and completing a BCom. After participating in the management buy-out of Pleasure Foods in 1996, he held executive roles at Whistle Stop and Wimpy before joining Famous Brands in 2003. He served as Managing Director of Wimpy in SA and later in the UK.

Darren was appointed Chief Operating Officer for the Franchising division in May 2011 and, in January 2013, Chief Operating Officer of the Group. In March 2014, Darren assumed the role of CEO of Food Services and was appointed CEO of the Group in March 2016.

Area of expertise
General management, franchise management, marketing, strategy and stakeholder relationships

Nelisiwe Shiluvana (44)

Group Financial Director
BCompt (Hons), CA(SA), ACMA, CGMA

Nelisiwe has more than 18 years of experience in commerce and consulting. She joined Famous Brands in 2021 as Group Finance Executive.

Before joining Famous Brands, she was a partner in consulting for 6 years at a Big 4 audit firm, working with clients from diverse sectors. Prior to her role in consulting, she was a Senior Manager at Telkom SA in statutory reporting and later a Senior Manager at Telkom Mobile operations finance and capital management.

Area of expertise
Financial management and accounting, financial controls and stakeholder management.

Executive Management

Celeste Appollis (52)

Company Secretary and Head of Legal
BA LLB H.Dip. (Company Law)

Derrian Nadauld (50)

Chief Operating Officer – Leading Brands
NDip Catering Management and Certificate Marketing Management

Jabulani Mahange (63)

Group HR Executive
BA, BED (Wits), PDM (Wits), MBL (SA)

Ntando Ndaba (38)

Group Risk Executive

Andrew Mundell (55)

Group Executive – Supply Chain
BSc Agric (Hons), M.B.A. (UCT)

Philip Smith (61)

Managing Director – AME
A Levels (UK)