Leading brands

To satisfy a wide range of appetites.

Many of our mainstream brands are leaders in their respective categories and South African icons because of their commitment to ensure their food is enjoyed by all.

Our Leading Brands are shown below, with a brief description of their offerings a click away.

 Quick Service restaurants (QSRs)
 Casual Dining restaurants (CDRs)
 Wholly owned
 Joint venture (JV)/Associate
 Under licence

Steers is a well-loved brand with a notable presence in the highly competitive QSR market. Steers is known for its 100% pure beef flame-grilled burgers, hand-cut potato chips, fresh ingredients and unbeatable flavours. Steers also offers breakfast options and a growing range of flame-grilled chicken meals.

Contact details

Number of restaurants

2020 | 662

Debonairs Pizza is a market-leading brand that owes its popularity to an ongoing focus on pizza innovation, generosity, quality ingredients and home delivery. Iconic crowd-pleasers include the Triple-Decker, Crammed-Crust and Double-Stack pizzas. Debonairs Pizza was the first African pizza brand to launch online and mobile ordering.

Contact details

0861 DPIZZA (0861 374 992)

Number of restaurants

2020 | 700

Fishaways is South Africa’s most popular seafood QSR restaurant brand. It offers affordable and nutritious seafood meals and sushi catering to discerning and health-conscious consumers. Meals are simple with generous portions.

Contact details

0861 347 429

Number of restaurants

2020 | 261

Wimpy is a family favourite, built around consumers enjoying every moment in a warm and inclusive atmosphere. In South Africa, the menu is available in all 11 national languages. The brand is known for its famous Wimpy coffee, all-day breakfasts, burgers and grills, complemented by a delicious selection of shakes and desserts.

Contact details

08600 94679 / WIMPY

Number of restaurants

2020 | 556

Milky Lane is South Africa’s original soft-serve ice cream concept. Milky Lane is synonymous with constant innovation, seasonal specials and flavour collaborations with well-loved brands, including Bar-One, Oreo, KitKat and Nutella.

Contact details

0860 WAFFLE (923353) / +27 11 315 3000

Number of restaurants

2020 | 91

Since day one, Mugg & Bean has been known for a spirit of generosity with ample café-style meals, giant muffins and decadent cakes, bottomless coffees and ongoing coffee innovation. The brand has a loyalty app that allows consumers to earn rewards with every visit.

Contact details

0860 672326

Number of restaurants

2020 | 270