Leading brands
To satisfy a
Many of our mainstream brands are leaders in their respective categories and South African icons because of their commitment to ensure their food is enjoyed by all.
Our Leading Brands are shown below, with a brief description of their offerings a click away.
Quick Service restaurants (QSRs)
Casual Dining restaurants (CDRs)
Wholly owned
Joint venture (JV)/Associate
Under licence
Steers is a well-loved brand with a notable presence in the highly competitive QSR market. Steers is known for its 100% pure beef flame-grilled burgers, hand-cut potato chips, fresh ingredients and unbeatable flavours. Steers also offers breakfast options and a growing range of flame-grilled chicken meals.
Contact details
Number of restaurants
2020 | 662
Debonairs Pizza is a market-leading brand that owes its popularity to an ongoing focus on pizza innovation, generosity, quality ingredients and home delivery. Iconic crowd-pleasers include the Triple-Decker, Crammed-Crust and Double-Stack pizzas. Debonairs Pizza was the first African pizza brand to launch online and mobile ordering.
Contact details
0861 DPIZZA (0861 374 992)
Number of restaurants
2020 | 700
Fishaways is South Africa’s most popular seafood QSR restaurant brand. It offers affordable and nutritious seafood meals and sushi catering to discerning and health-conscious consumers. Meals are simple with generous portions.
Contact details
0861 347 429
Number of restaurants
2020 | 261
Since day one, Mugg & Bean has been known for a spirit of generosity with ample café-style meals, giant muffins and decadent cakes, bottomless coffees and ongoing coffee innovation. The brand has a loyalty app that allows consumers to earn rewards with every visit.
Contact details
0860 672326
Number of restaurants
2020 | 270
Wimpy is a family favourite, built around consumers enjoying every moment in a warm and inclusive atmosphere. In South Africa, the menu is available in all 11 national languages. The brand is known for its famous Wimpy coffee, all-day breakfasts, burgers and grills, complemented by a delicious selection of shakes and desserts.
Contact details
08600 94679 / WIMPY
Number of restaurants
2020 | 556
Milky Lane is South Africa’s original soft-serve ice cream concept. Milky Lane is synonymous with constant innovation, seasonal specials and flavour collaborations with well-loved brands, including Bar-One, Oreo, KitKat and Nutella.
Contact details
0860 WAFFLE (923353) / +27 11 315 3000
Number of restaurants
2020 | 91
Steers is a well-loved brand with a notable presence in the highly competitive QSR market. Steers is known for its 100% pure beef flame-grilled burgers, hand-cut potato chips, fresh ingredients and unbeatable flavours. Steers also offers breakfast options and a growing range of flame-grilled chicken meals.
Contact details
Number of restaurants
2020 | 662
Debonairs Pizza is a market-leading brand that owes its popularity to an ongoing focus on pizza innovation, generosity, quality ingredients and home delivery. Iconic crowd-pleasers include the Triple-Decker, Crammed-Crust and Double-Stack pizzas. Debonairs Pizza was the first African pizza brand to launch online and mobile ordering.
Contact details
0861 DPIZZA (0861 374 992)
Number of restaurants
2020 | 700
Fishaways is South Africa’s most popular seafood QSR restaurant brand. It offers affordable and nutritious seafood meals and sushi catering to discerning and health-conscious consumers. Meals are simple with generous portions.
Contact details
0861 347 429
Number of restaurants
2020 | 261
Wimpy is a family favourite, built around consumers enjoying every moment in a warm and inclusive atmosphere. In South Africa, the menu is available in all 11 national languages. The brand is known for its famous Wimpy coffee, all-day breakfasts, burgers and grills, complemented by a delicious selection of shakes and desserts.
Contact details
08600 94679 / WIMPY
Number of restaurants
2020 | 556
Milky Lane is South Africa’s original soft-serve ice cream concept. Milky Lane is synonymous with constant innovation, seasonal specials and flavour collaborations with well-loved brands, including Bar-One, Oreo, KitKat and Nutella.
Contact details
0860 WAFFLE (923353) / +27 11 315 3000
Number of restaurants
2020 | 91
Since day one, Mugg & Bean has been known for a spirit of generosity with ample café-style meals, giant muffins and decadent cakes, bottomless coffees and ongoing coffee innovation. The brand has a loyalty app that allows consumers to earn rewards with every visit.
Contact details
0860 672326
Number of restaurants
2020 | 270