In compliance with paragraphs 3.63 to 3.74 of the Listings Requirements of the JSE Limited, shareholders of Famous Brands are advised of the following transaction by a director in the Company’s securities:

Director: Nicolaos Halamandaris
Date of transaction: 10 August 2023
Class of securities: Ordinary shares in Famous Brands Limited
Nature of transactions: Off-market collar hedge over 194,930 ordinary shares of the Company with a put strike price of R59.43, call strike price of R74.88 and expiry on 11 August 2025
Total value of transaction: R 11,584,689.90
Nature of interest: Indirect beneficial
Clearance obtained: Yes

Mr Halamandaris entered into an equity funding arrangement with a financial institution which consisted of a loan agreement securitised by a simultaneous collar hedge and equity lending transaction.

Johannesburg
14 August 2023

Sponsor and Corporate Broker
The Standard Bank of South Africa Limited