Strategy scorecard

We need to ensure we are as efficient as possible to ensure the long-term sustainability of the business and that of our franchise partners. It will support our goal of being the leading innovative branded food services business in our markets. We measure our performance by revenue growth and operating profit growth.

We aim to grow capability, capacity and scale across manufacturing, branded franchised and food services spaces. Trading conditions in all the Group’s markets are incredibly challenging. We need to make strategic choices to ensure our business is optimally structured to be efficient, competitive, achieve our benchmarks and meet the expectations of our stakeholders. We measure our performance against HEPS, ROCE and total shareholder return (TSR).

We are passionate about unique consumer experiences through innovation, flawless execution and continuous improvement. The food services industry is increasingly competitive. In this crowded operating environment, local and international operators compete for a shrinking wallet, and in some cases, for survival. To promote the Group’s continued success, we must ensure our brands are differentiated through their irresistible customer appeal.

We measure our performance through internal research metrics and like-for-like sales growth.

Our franchise partners represent our brands, which translates into our success. We work hard to develop close, mutually beneficial relationships with them. Regular interactions are conducted with the national franchise forums for each brand and set metrics are evaluated. These metrics are strategic and therefore not disclosed.

We understand that compliance with all relevant regulations and strong relationships with industry authorities permits us to operate and enhances our reputation as a responsible corporate citizen among our stakeholders.

In 2022, we received no fines or penalties related to non-compliance.

We are a team of results-oriented people operating in a high-performance culture. Human capital is considered a core corporate asset at Famous Brands, and the quality of our people is critical to our success. Mutually beneficial relationships stem from ensuring our people are developed, recognised and rewarded appropriately. We measure success in this category through our annual morale engagement survey, amount of training conducted and completed and BBBEE rating.

We focus on organic and acquisitive growth in South Africa and other selected markets. Following a series of acquisitions in 2016, the Group’s capital structure includes debt as a permanent feature. We need to ensure that capital is correctly deployed to meet operational requirements, service debt, support future growth and pay dividends to shareholders when appropriate.