Brand footprint - Famous Brands IAR 2022

Famous Brands is Africa’s leading branded food services franchisor.

Famous Brands began as a family business in the early 1960s with the brand Steers. Today, the Group is Africa’s leading Quick Service and Casual Dining restaurant franchisor, owns several well-known brands supported by a vertically integrated business model, and has operations on three continents. Famous Brands is listed on the JSE in the Travel and Leisure sector.

Famous Brands operates franchised, master licence and Company-owned restaurants. Our business model comprises four core pillars: Brands, Manufacturing, Logistics and Retail.

Famous Brands is the franchisor and various franchisees use the Famous Brands brand and intellectual property and sell menu items to customers. Famous Brands earns sales-based royalties income (franchisee revenue), based on a percentage of these restaurant turnovers. Therefore, based on our business model, our customer is the franchisee.

Our portfolio of market-leading brands offers a powerful business proposition to franchise partners and a high-quality solution across a diverse range of dining occasions to consumers across income groups. The Brands portfolio consists of 17 restaurant brands, represented by a network of 2 824 restaurants across:

South Africa (SA): 2 470 restaurants
The rest of Africa and the Middle East (AME): 287 restaurants in 16 countries
The United Kingdom (UK): 67 restaurants

The portfolio is segmented into Leading (mainstream) Brands and Signature (niche) Brands. Leading Brands are further categorised as Quick Service and Casual Dining.

Our Brands are supported by a vertically integrated business. Our Supply Chain comprises our Manufacturing, Logistics and Retail operations. This supports our Brands’ pillar in South Africa and selected African countries. The primary function of our Supply Chain is to sell ingredients and products to our franchisees providing a competitive advantage through efficient supply, product innovation and margin management. The Manufacturing, Logistics and Retail businesses are managed and measured independently.