Our portfolio of best-in-class brands is designed to offer a compelling business proposition to our franchise partners and a quality solution to our wide range of consumers.
The portfolio comprises our Leading (mainstream) brands and our Signature (niche) brands, which may be either franchised or company-owned.
Our central Marketing division ensures that our brands are optimally positioned in the marketplace and remain relevant and contemporary. Our brands are supported by a wide range of through- and below-the-line marketing initiatives.
We operate Centres of Excellence at six of our nine distribution centres which provide training to our employees and franchise partners.
Certain of our Leading brands also compete in the retail, wholesale and food services space.