To be the leading innovative branded franchised and food services business in South Africa and selected international markets by 2020.

Who we are

Famous Brands is Africa’s largest branded food services franchisor. We are a holding company listed on the JSE Limited in the Travel and Leisure sector.

The Group listed in 1994, with a market capitalisation of R25 million and comprised one brand and a limited supply chain. Today our enterprise consists of an extensive vertically integrated business model, with a market capitalisation in excess of R10 billion.

What we do

Our vertically integrated business model comprises three pillars: Brands, Manufacturing and Logistics. The Brands portfolio consists of 25 restaurant brands, represented by a network of 2 853 restaurants across South Africa, the rest of Africa, the Middle East and the United Kingdom. The portfolio is segmented into Leading (mainstream) brands and Signature (niche) brands. The Leading brands are further categorised as Quick Service, Fast Casual and Casual Dining.

Our brand network comprises both franchised and company-owned restaurants.

Our integrated supply chain consists of Manufacturing and Logistics operations which support the Brand business in South Africa and selected markets in the rest of Africa. Our core pillars are supported by a range of corporate services.

Our core values

What drives us