{"id":4686,"date":"2024-06-12T20:11:53","date_gmt":"2024-06-12T18:11:53","guid":{"rendered":"https:\/\/famousbrands.co.za\/iar2024\/?page_id=4686"},"modified":"2024-06-18T14:12:37","modified_gmt":"2024-06-18T12:12:37","slug":"corporate-social-investment-report","status":"publish","type":"page","link":"https:\/\/famousbrands.co.za\/iar2024\/sustainability\/corporate-social-investment-report\/","title":{"rendered":"Corporate social investment report"},"content":{"rendered":"<div class=\"intro\">\n<p>Our <strong>CSI programme aligns with our brand<\/strong> stories and <strong>provides meaningful benefits<\/strong> for our long-term CSI partners.<\/p>\n<\/div>\n<p>Famous Brands\u2019 CSI programme aims to meaningfully contribute to\u00a0the lives of vulnerable communities. It is professionally managed according to a policy framework and is seen as a brand-building pillar across our Leading Brands portfolio in South Africa. Some of\u00a0our CSI activities qualify for\u00a0recognition under the socio-economic development pillar of\u00a0the\u00a0B-BBEE scorecard.<\/p>\n<p>The Transformation Office coordinates CSI activities, with guidance from the Social and Ethics Working Committee and oversight from the Board\u2019s Social and Ethics Committee. Leading Brands\u2019 management and franchise partners are highly involved in CSI\u00a0activities. <\/p>\n<p>Franchise partners may also contribute to their own CSI activities with guidance from Famous Brands. These contributions are celebrated at annual brand conferences. <\/p>\n<h2>CSI initiatives  <\/h2>\n<p>Each brand within the Leading Brands portfolio has its own CSI initiative, which is linked to the different brand stories. CSI activities elevate the profile of recipient non-profits organisations and funds raised allow them to sustain their activities. Across all brands, supporting CSI activities lifts employee morale at the restaurant level. <\/p>\n<p>Over time, our CSI approach has evolved from being about \u2018what we do\u2019 to becoming \u2018who we are\u2019. We focus on driving increased franchise partner involvement in CSI activities and training their employees to promote campaigns and assist customers with participation. We also showcase CSI promotional material at restaurants, including posters and T-shirts. <\/p>\n<p>Most of our fleet of trucks include CSI messaging in their branding. <\/p>\n<div class=\"grey-study\">\n<h4>Our CSI Objectives<\/h4>\n<p>Our CSI policy and activities focus on:<\/p>\n<ul>\n<li>Long-term partnerships with reputable and effective CSI partner organisations.<\/li>\n<li>Supporting initiatives that enjoy broad-based stakeholder appeal. <\/li>\n<li>Avoiding unsustainable relationships and handout tendencies. <\/li>\n<li>Programmes that actively consult the beneficiaries in the programme design, implementation and evaluation. <\/li>\n<li>Quantifying the costs and benefits of the selected programmes in terms of\u00a0their ability to contribute to capacity building, improving quality of life and sustainable development. <\/li>\n<li>Defining the roles and responsibilities of stakeholders and beneficiaries, with a specific emphasis on financial controls and corporate governance compliance. <\/li>\n<li>Gaining buy-in and commitment from franchise partners. <\/li>\n<li>Contributing to the socio-economic upliftment of historically disadvantaged communities.<\/li>\n<li>Improving relationships with our existing stakeholders and engaging new\u00a0stakeholders.<\/li>\n<\/ul>\n<\/div>\n<h3>IFA LETHU<\/h3>\n<p>In August 2022, Famous Brands launched IFA Lethu, which means \u2018our legacy\u2019, a CSI initiative that covers all the franchise partners registered home delivery drivers in\u00a0the event of accidental death or\u00a0disability while on duty. Famous Brands fully funds the premiums for\u00a0both the death and disability products. <\/p>\n<p>This unique offering gives us a competitive edge in retaining drivers while looking after their well-being.<\/p>\n<h3>STEERS<\/h3>\n<h4>Sports sponsorships <\/h4>\n<p>Since 2019, Steers has sponsored the Varsity Cup and Varsity Shield contests that showcase the best young rugby players. Steers also connects players with various scholarship programmes to ensure\u00a0players continue with their\u00a0education. <\/p>\n<p>In 2024, Steers contributed R9.2\u00a0million towards the sponsorship programme and has\u00a0supported 876 beneficiaries. <\/p>\n<p><a class=\"anchor\" id=\"Rounda\"><\/a><\/p>\n<h4>Steers Rounda<\/h4>\n<p>Steers has supported the ROUNDA initiative since 2018. ROUNDA is an\u00a0initiative by the Nikela Charity Funding and Development Trust. Nikela means \u2018to give\u2019 in Zulu. The trust aims to combat hunger and alleviate poverty in South Africa. ROUNDA, which runs both in-store and online, enables customers to donate an additional R2 when making a purchase. <\/p>\n<p>In 2024, Steers raised R1.2 million (2023: R1.1 million) from its \u2018Feed the Flame\u2019 campaign to donate to ROUNDA to support the trust\u2019s feeding schemes. Steers ROUNDA also raised funds to assist with running costs at Masibambane College in Orange Farm, Gauteng. <\/p>\n<p>Together with Steers, the trust selected FoodForward South Africa, a non-profit partner with a national footprint, to distribute the funds to feeding schemes throughout the country. FoodForward South Africa served 88 million meals to 985\u00a0000 daily beneficiaries. <\/p>\n<p><a class=\"anchor\" id=\"Doughnation\"><\/a><\/p>\n<h3>Debonairs Doughnation <\/h3>\n<p>Debonairs Pizza\u2019s Doughnation was formed in 2012. It is an initiative by franchise partners to transform excess pizza dough into flatbreads delivered to community organisations that feed children, the elderly and families in need. The\u00a0franchise partners and their employees select and partner with\u00a0a community organisation from their community and are responsible for cooking the dough and making weekly deliveries. Doughnation runs throughout South Africa and Botswana, and more than 650 franchise partners participate in the initiative. In 2024, Debonairs donated R745 000 to the initiative. <\/p>\n<p>The Debonairs Pizza supports Doughnation by incentivising quarterly franchise partner winners. The total prize money provided for Doughnation is R620 000. The four winning franchise partners donate the prize money to their community organisation and work with that organisation to determine the best way to spend the cash. The\u00a0brand supports Doughnation through a dedicated newsletter where franchise partners\u2019 CSI stories are shared with the network.<\/p>\n<div class=\"d-none d-md-block spacer60\"><\/div>\n<p><img class=\"w-100\" decoding=\"async\" src=\"https:\/\/famousbrands.co.za\/iar2024\/images\/p128.png\" alt=\"\"><br \/>\n<a class=\"anchor\" id=\"Reach\"><\/a><\/p>\n<h3>Wimpy and Reach<\/h3>\n<h4>Reach for a Dream<\/h4>\n<p>Wimpy has supported the Reach for\u00a0a\u00a0Dream Foundation since 2013. For\u00a035 years, Reach For A Dream has offered children a magical moment to regain their childhood lost to an\u00a0illness. <\/p>\n<p>Wimpy and other corporate sponsors support the foundation\u2019s annual Slipper Day event in May. Wimpy customers can purchase a\u00a0Slipper Day sticker for R20 or donate. For every sticker purchased or every donation over R20, Wimpy rewards customers with a free coffee to be enjoyed on Slipper Day. In 2024, Wimpy raised R1.3\u00a0million for Reach for A\u00a0Dream\u00a0through Slipper Day contributions.<\/p>\n<p><a class=\"anchor\" id=\"Ethnikids\"><\/a><\/p>\n<h4>Ethnikids<\/h4>\n<div class=\"row\">\n<div class=\"col-md-8\">\n<p>For the third year, Wimpy partnered with Ethnikids to celebrate National Literacy Month and Heritage Month by launching five children\u2019s books celebrating diversity. In 2024, Wimpy allocated R659 000 to this initiative which was distributed to South African authors and illustrators. The books showcase the vibrant heritage of local folk tales in all 11 official languages. <\/p>\n<p>South Africa faces a literacy crisis, with 80% of 10-year-old children unable to\u00a0read in their native languages. Ethnikids, an online bookstore was founded by five mothers in 2016 to\u00a0overcome this challenge. The bookstore sells books featuring characters in various South African languages. In South Africa, mother-tongue books are not easily available, and most children\u2019s books lack our cultural context. There is a profound psychological and educational benefit to children reading books in\u00a0their first language and being able to relate to the content of African stories. <\/p>\n<p>Children receive a free book with every Wimpy Kids Combo meal. The\u00a0translated versions are in 11\u00a0official languages, and in Khoe\/Nama, the language of the Khoisan people, including audiobooks, are available for free download on Wimpy\u2019s website. <\/p>\n<\/p><\/div>\n<div class=\"col-md-4\">\n        <img class=\"flyinUp animate__animated\" decoding=\"async\" src=\"https:\/\/famousbrands.co.za\/iar2024\/images\/p130-1.png\" alt=\"\">\n    <\/div>\n<div class=\"clearfix\"><\/div>\n<\/div>\n<p><img class=\"w-100\" decoding=\"async\" src=\"https:\/\/famousbrands.co.za\/iar2024\/images\/p129.png\" alt=\"\"><br \/>\n<a class=\"anchor\" id=\"Cupcakes_for_Cancer\"><\/a><\/p>\n<h3>Mugg &#038; Bean and Cupcakes for Cancer<\/h3>\n<p>Mugg &#038; Bean has partnered with Cupcakes of Hope for 11 years. The non-profit organisation helps between 100 and 130 families every month by either paying for their medical treatment or assisting with everyday expenses like transport money to and from the hospital, healthy food, clothing and nappies. The Mugg &#038; Bean brand ethos of generosity perfectly fits the generous contributions that Cupcakes of Hope makes to families in need. As Cupcakes of Hope expanded, Mugg &#038; Bean also increased its support each year.Mugg &#038; Bean has a donation portal on its website for Cupcakes of Hope, and customers can donate any amount via a safe and secure donation form. The portal can even generate a customer tax receipt if required.<\/p>\n<p>In 2023, Mugg &#038; Bean expanded its\u00a0support of Cupcakes of Hope from one month to the full year. Mugg\u00a0&#038;\u00a0Bean donated R1 to Cupcakes of Hope for every giant muffin sold. For Childhood Cancer Awareness Month in September, the brand donated R2 for every giant muffin purchased. <\/p>\n<p>This year, Mugg &#038; Bean franchise partners raised a new record of R3.1\u00a0million (2023: R2.5 million) for Cupcakes of Hope. With support from Mugg &#038; Bean, Cupcakes of Hope delivered 2 500 educational care packs to paediatric oncology patients and 600 care packs to oncology doctors and nurses. <\/p>\n<p><a class=\"anchor\" id=\"Milky_Lane\"><\/a><\/p>\n<h3>Milky Lane and The Smile Foundation<\/h3>\n<div class=\"row\">\n<div class=\"col-md-8\">\n<p>Milky Lane has supported the Smile Foundation since 2018. Founded in\u00a02007, the Smile Foundation has helped over 4 000 disadvantaged children with facial abnormalities, including cleft lip and palate, facial paralysis and burns, receive life-changing corrective plastic and reconstructive surgery. Each surgery can cost up to R87 000 at\u00a0a\u00a0public hospital. <\/p>\n<p>Milky Lane franchise partners host\u00a0fun events, including cycling challenges, to raise funds for the foundation. Franchise partners actively participate in these events and provide Milky Lane vouchers as\u00a0prizes. The brand gives children who have just undergone the procedure a gift bag with a teddy bear and blanket. In 2024, the brand matched the franchise partners\u2019 contributions to donate R253 000 (2023: R102 000) to the foundation. <\/p>\n<\/p><\/div>\n<div class=\"col-md-4\">\n        <img class=\"flyinUp animate__animated\" decoding=\"async\" src=\"https:\/\/famousbrands.co.za\/iar2024\/images\/p130-2.png\" alt=\"\">\n    <\/div>\n<div class=\"clearfix\"><\/div>\n<\/div>\n<p><img class=\"w-100\" decoding=\"async\" src=\"https:\/\/famousbrands.co.za\/iar2024\/images\/p131.png\" alt=\"\"><br \/>\n<a class=\"anchor\" id=\"Clean_Up_Mzansi\"><\/a><\/p>\n<h3>Fishaways and Clean Up Mzansi <\/h3>\n<div class=\"row\">\n<div class=\"col-md-8\">\n<p>In June 2023, Fishaways launched Clean Up Mzansi, an initiative to address the pollution issue in South\u00a0Africa. According to the UN\u00a0Environmental Programme, between 95 000 and 250 000 tonnes of litter enters the oceans that surround South Africa. This has a dire impact on marine life and the fishing industry. <\/p>\n<p>In June 2023, Fishaways held an official clean-up at Table Bay Beach in the Western Cape to kick off the Clean Up Mzansi programme. Fishaways franchise partners, staff, volunteers and customers worked together to pick up and dispose of rubbish and plastics on the beach and along the coast during the clean-up. In 2024, Famous Brands allocated R50 550 towards this initiative. <\/p>\n<\/p><\/div>\n<div class=\"col-md-4\">\n        <img class=\"flyinUp animate__animated\" decoding=\"async\" src=\"https:\/\/famousbrands.co.za\/iar2024\/images\/p130-3.png\" alt=\"\">\n    <\/div>\n<div class=\"clearfix\"><\/div>\n<\/div>\n<h2>Tembisa Feeding Scheme <\/h2>\n<div class=\"row\">\n<div class=\"col-md-8\">\n<p>The Famous Brands Head Office has been a major supporter of Tembisa Child and Family Welfare since 2020. The canteen at the Group\u2019s Midrand campus supplies the organisation with meals for a daily feeding scheme for 80 children and staff members. <\/p>\n<p>Tembisa Child and Family Welfare was established in 1986 to provide a haven for abandoned, abused, neglected children and HIV\/AIDS infected orphans. The organisation places children with foster or adoptive families. Children are placed in two children\u2019s homes where this is not possible. The organisation also creates local employment through projects such as a sewing school, a bakery, food gardening, soap recycling and a beauty salon.<\/p>\n<p>Famous Brands started the CAN\u00a0Initiative in March 2022 to encourage employees to donate canned food to charity. This year, Famous Brands employees organised an Easter egg hunt, a book drive and a Christmas party for 103 children and 35 care workers. <\/p>\n<\/p><\/div>\n<div class=\"col-md-4\">\n        <img class=\"flyinUp animate__animated\" decoding=\"async\" src=\"https:\/\/famousbrands.co.za\/iar2024\/images\/p131-2.png\" alt=\"\">\n    <\/div>\n<div class=\"clearfix\"><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Our CSI programme aligns with our brand stories and provides meaningful benefits for our long-term CSI partners. Famous Brands\u2019 CSI programme aims to meaningfully contribute to\u00a0the lives of vulnerable communities. It is professionally managed according to a policy framework and is seen as a brand-building pillar across our Leading Brands portfolio in South Africa. Some&#8230;  <a href=\"https:\/\/famousbrands.co.za\/iar2024\/sustainability\/corporate-social-investment-report\/\" class=\"more-link\" title=\"Read Corporate social investment report\">Read more &raquo;<\/a><\/p>\n","protected":false},"author":6,"featured_media":0,"parent":2885,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Corporate social investment report - Famous Brands IAR 2024<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/famousbrands.co.za\/iar2024\/sustainability\/corporate-social-investment-report\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Corporate social investment report - Famous Brands IAR 2024\" \/>\n<meta property=\"og:description\" content=\"Our CSI programme aligns with our brand stories and provides meaningful benefits for our long-term CSI partners. 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