{"id":3659,"date":"2023-06-17T12:13:43","date_gmt":"2023-06-17T10:13:43","guid":{"rendered":"https:\/\/famousbrands.co.za\/iar2023\/?page_id=3659"},"modified":"2023-06-21T14:03:47","modified_gmt":"2023-06-21T12:03:47","slug":"corporate-social-investment-report-2","status":"publish","type":"page","link":"https:\/\/famousbrands.co.za\/iar2023\/sustainability\/corporate-social-investment-report-2\/","title":{"rendered":"Corporate social <span>investment report<\/span>"},"content":{"rendered":"<p class=\"blurb\">Our CSI programme has been developed over several years to ensure a strong match with our brands and<br \/>\n    tangible benefits for our long-term CSI\u00a0partners<\/p>\n<p>Our CSI Programme is professionally managed according to a policy framework and is seen as a brand building pillar<br \/>\n    across our Leading Brands portfolio in South Africa. Some of our CSI activities qualify for\u00a0recognition under the<br \/>\n    socio-economic development pillar of the B-BBEE scorecard.<\/p>\n<p>The Transformation Office, with guidance from the Social and Ethics Working Group and oversight from the Board\u2019s<br \/>\n    Social and Ethics Committee, is responsible for coordinating CSI activities. There is a\u00a0high level of involvement in<br \/>\n    CSI\u00a0activities from Leading Brands management and franchise partners.<\/p>\n<p> Our franchise partners may also contribute to their own CSI activities with guidance from Famous Brands. Our<br \/>\n    franchise partners\u2019 contributions<br \/>\n    to CSI activities are celebrated at annual brand conferences.\n<\/p>\n<div class=\"box-warm bs\">\n<h2>Our CSI objectives <\/h2>\n<p>Our CSI policy and activities focus on:<\/p>\n<ul>\n<li class=\"type-dash\">Long-term partnerships with reputable and effective CSI partner organisations.<\/li>\n<li class=\"type-dash\"> Supporting initiatives that enjoy broad-based stakeholder appeal.<\/li>\n<li class=\"type-dash\">Avoiding unsustainable relationships and handout tendencies. <\/li>\n<li class=\"type-dash\">Programmes that actively consult the beneficiaries in the programme design, implementation<br \/>\n            and evaluation.<\/li>\n<li class=\"type-dash\"> Quantifying the costs and benefits of the selected programmes in terms of their ability<br \/>\n            to contribute to capacity building, improving quality of life and sustainable development.\n        <\/li>\n<li class=\"type-dash\"> Defining the roles and responsibilities of stakeholders and beneficiaries, with a<br \/>\n            specific emphasis on financial controls and corporate governance compliance. <\/li>\n<li class=\"type-dash\"> Gaining buy-in and commitment from our franchise partners.\n        <\/li>\n<li class=\"type-dash\">Contributing to the socio-economic upliftment of historically disadvantaged communities.\n        <\/li>\n<li class=\"type-dash\"> Improving relationships with our existing stakeholders and engaging new stakeholders.\n        <\/li>\n<\/ul>\n<\/div>\n<h2>CSI initiatives<\/h2>\n<p>Each brand within the Leading Brands portfolio has its own CSI initiative, some established, some new, and some in<br \/>\n    development. Each CSI initiative is linked to the brand story, and activities elevate the profile of recipient<br \/>\n    non-profits and funds raised to allow them to sustain their activities. All brands report that supporting CSI<br \/>\n    activities lift employee morale at the restaurant level. <\/p>\n<p>Over time, our CSI approach has evolved from being about \u2018what\u00a0we\u00a0do\u2019 to becoming \u2018who we are\u2019. In 2023, we focused<br \/>\n    on driving increased franchise partner involvement in CSI activities and training their employees to promote<br \/>\n    campaigns and assist consumers to participate. We also showcased more\u00a0CSI promotional material at restaurants,<br \/>\n    including posters and t-shirts. Most of our fleet of trucks now include CSI messaging in their branding. <\/p>\n<h3>IFA Lethu <\/h3>\n<p>In August 2022, Famous Brands launched IFA Lethu, which means \u2018our legacy\u2019, a CSI initiative that covers all our<br \/>\n    franchise partners\u2019 registered home delivery drivers in the event<br \/>\n    of accidental death or disability while on duty. Famous\u00a0Brands fully funds the premiums for both the death<br \/>\n    and disability products. This unique offering gives us a competitive edge in retaining drivers while looking after<br \/>\n    their well-being. <\/p>\n<h3>Steers <\/h3>\n<h4>Sports sponsorships<\/h4>\n<p>Since 2019, Steers has sponsored<br \/>\n    the Varsity Cup and Varsity Shield contests that showcase the best young rugby players. Steers also connects players<br \/>\n    with various scholarship programmes to ensure players continue with their education.\n<\/p>\n<div class=\"row\">\n<div class=\"col-md-4\">\n        <img src=\"https:\/\/famousbrands.co.za\/iar2023\/wp-content\/uploads\/2023\/06\/pg108.png\" alt=\"\">\n    <\/div>\n<div class=\"col-md-8\">\n<h4>Steers ROUNDA<\/h4>\n<p>Steers has supported the ROUNDA initiative since 2018. ROUNDA is an initiative by the Nikela Charity Funding<br \/>\n            and Development Trust. Nikela means \u2018to give\u2019 in Zulu. The trust aims to combat hunger and alleviate poverty<br \/>\n            in South Africa. ROUNDA, which runs both in-store and online, enables consumers to donate an additional R1<br \/>\n            when making a purchase.\n        <\/p>\n<p>In 2023, Steers raised R1.1 million (2022: R1.07 million) from its \u2018Feed the Flame\u2019 campaign to donate to<br \/>\n            ROUNDA to support the trust\u2019s feeding schemes.\n        <\/p>\n<p>Since its inception, Steers has raised more than R5.3 million for the ROUNDA initiative. The trust, together<br \/>\n            with Steers, selected FoodForward South Africa, a non-profit partner with a national footprint, to<br \/>\n            distribute the funds to feeding schemes throughout the country.\n        <\/p>\n<\/p><\/div>\n<\/div>\n<h3>Debonairs Doughnation <\/h3>\n<p>Debonairs Pizza\u2019s Doughnation is an initiative that began in 2012. Our franchise partners transform excess pizza<br \/>\n        dough into flatbreads delivered to community organisations that feed children, the elderly and families in need.<br \/>\n        Our franchise partners and their employees select and partner<br \/>\n        with a community organisation from their community and are responsible for cooking the dough and making weekly<br \/>\n        deliveries. Doughnation runs throughout South Africa and Botswana. Over\u00a065% of the Debonairs Pizza franchise<br \/>\n        partners consistently participate in Doughnation every week. In 2023, more than R1\u00a0million worth of flatbreads<br \/>\n        were\u00a0donated to 946 charities and non-profits were supported by Doughnation.\n    <\/p>\n<p>The Debonairs Pizza brand supports Doughnation by incentivising quarterly franchise partners winners. The total<br \/>\n        prize money provided for Doughnation is R620 000. The four winning franchise partners donate the prize money to<br \/>\n        their community organisation and work with that organisation to determine the best way to spend the cash. The<br \/>\n        brand supports Doughnation through a dedicated newsletter where our franchise partners\u2019 CSI stories are shared with the network.  <\/p>\n<p>In 2023, Debonairs Pizza donated R900 000 worth of food to the KwaZulu-Natal region to support those affected by<br \/>\n        the April 2022 floods.\n    <\/p>\n<h3>Wimpy and Reach for a Dream<\/h3>\n<p>Wimpy has supported the Reach for a Dream Foundation since 2013. For 34 years, Reach For A Dream has been<br \/>\n        offering children a magical moment to regain their childhood lost to an illness. <\/p>\n<p>Wimpy and other corporate sponsors support the foundation\u2019s annual Slipper Day event in May. Wimpy consumers can<br \/>\n        purchase a\u00a0Slipper Day sticker for R20 or donate. For every sticker purchased, or every donation over R20, Wimpy<br \/>\n        rewards consumers with a free coffee to be enjoyed on Slipper Day. In 2023, Wimpy raised R1.5 million for Reach<br \/>\n        for A Dream through Slipper Day contributions<\/p>\n<div class=\"box-warm bs\">\n<h2>Case study: Wimpy partners with Ethnikids to launch a series of children\u2019s books <\/h2>\n<p>In September 2022, Wimpy commemorated National Literacy Month and Heritage Month by launching a series of<br \/>\n            five children\u2019s books celebrating South Africa\u2019s rich diversity. This is the second year the brand has<br \/>\n            collaborated with the online children\u2019s bookstore Ethnikids to make African stories accessible to children<br \/>\n            in their home language.\n        <\/p>\n<p>The books embrace the vibrant heritage of local folk tales in all 11 official languages. The original stories<br \/>\n            are created by local authors and illustrators and\u00a0celebrate South African creativity and encourage a culture<br \/>\n            of reading. <\/p>\n<p> South Africa faces a literacy crisis, with 80% of 10-year-olds unable to read in their native languages.\n        <\/p>\n<p>Ethnikids, an online bookstore, was established by five mothers in 2016. The\u00a0bookstore was founded to sell<br \/>\n            books that feature characters of colour in various South African languages. In South Africa, mother tongue<br \/>\n            books are not easily available, and most children\u2019s books lack our cultural context. There is a profound<br \/>\n            psychological and educational benefit of children reading books in their first language and being able to<br \/>\n            relate to the content in African\u00a0stories.\n        <\/p>\n<p>Children receive a free book with every Wimpy Kids Combo meal. The\u00a0translated versions in 11 official<br \/>\n            languages and in Khoe\/Nama, the language of the Khoisan people, including audiobooks, are available for free<br \/>\n            download on Wimpy\u2019s website.\n        <\/p>\n<p>The partnership speaks to Wimpy\u2019s positioning as a family-friendly, proudly South African restaurant. <\/p>\n<\/p><\/div>\n<h3>Mugg &#038; Bean<\/h3>\n<h4>Cupcakes for Cancer<\/h4>\n<p>In 2023, Mugg &#038; Bean marked its ten-year partnership with Cupcakes of Hope. The non-profit helps between 100\u00a0and<br \/>\n        130 families every month by either paying for their medical treatment or assisting with everyday expenses like<br \/>\n        transport money to and from the hospital, healthy food, clothing and nappies. The Mugg &#038; Bean brand ethos of<br \/>\n        generosity perfectly fits the generous contributions that Cupcakes of Hope make to families in need. As Cupcakes<br \/>\n        of Hope expanded, Mugg &#038; Bean also grew its support each year. Mugg &#038; Bean has a donation portal on its website<br \/>\n        for Cupcakes of Hope and consumers can donate any amount via a safe and secure donation form. The\u00a0portal can<br \/>\n        even generate a consumer tax receipt if required. <\/p>\n<p>In 2023, Mugg &#038; Bean expanded its support of Cupcakes of Hope from one month to the full year. For every Giant<br \/>\n        Muffin sold, Mugg &#038; Bean donated R1 to Cupcakes of Hope. In September 2022, which is Childhood Cancer Awareness<br \/>\n        Month, the brand donated R5 for every giant muffin purchased. This meant that Mugg &#038; Bean franchise partners<br \/>\n        could raise a new record of R2.5 million for the charity (2022: R1.1 million).<\/p>\n<h3>Milky Lane<\/h3>\n<h4>The Smile Foundation<\/h4>\n<p>Milky Lane has supported the Smile Foundation since 2018. Founded in 2007, the Smile Foundation has helped over 4<br \/>\n        000 disadvantaged children with facial abnormalities, including cleft lip and palate, facial paralysis and<br \/>\n        burns, receive life-changing corrective plastic and reconstructive surgery.\n    <\/p>\n<p>Milky Lane franchise partners host fun events, including cycling challenges, to raise funds for the foundation.<br \/>\n        Our franchise partners actively participate in these events and provide Milky Lane vouchers as prizes. The brand<br \/>\n        gives children who have just undergone the procedure a gift bag with a teddy bear and blanket. In 2023, the<br \/>\n        brand matched our franchise partners\u2019 contributions to donate R102 000 to the foundation. This enabled one child<br \/>\n        to receive an operation.\n    <\/p>\n<h2 class=\" text-center font-italic blurb-orange\">Milky Lane\u2019s partnership with the Smile Foundation extends its brand<br \/>\n        promise of sharing smiles and feeling good. <\/h2>\n<h3>Tembisa Feeding Scheme<\/h3>\n<p>Famous Brands Head Office has been a major supporter of Tembisa Child and Family Welfare since 2020. The canteen<br \/>\n        at the Group\u2019s Midrand Campus supplies the organisation with meals for a daily feeding scheme for 80\u00a0children<br \/>\n        and staff members.\n    <\/p>\n<p>Tembisa Child and Family Welfare was founded in 1986 to\u00a0care for abandoned, abused, neglected children and<br \/>\n        HIV\/AIDS infected orphans. The organisation works to place children with foster or adoptive families. The<br \/>\n        organisation also creates local employment through projects such as a sewing school, a bakery, food gardening<br \/>\n        and soap recycling.\n    <\/p>\n<p>Famous Brands started the CAN Initiative in March 2022, to encourage employees to donate canned food to the<br \/>\n        charity. In December 2022, we delivered over 4 000 canned food items which were distributed to the children and<br \/>\n        their families in the broader Tembisa community.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Our CSI programme has been developed over several years to ensure a strong match with our brands and tangible benefits for our long-term CSI\u00a0partners Our CSI Programme is professionally managed according to a policy framework and is seen as a brand building pillar across our Leading Brands portfolio in South Africa. Some of our CSI&#8230;  <a href=\"https:\/\/famousbrands.co.za\/iar2023\/sustainability\/corporate-social-investment-report-2\/\" class=\"more-link\" title=\"Read Corporate social <span>investment report<\/span>&#8220;>Read more &raquo;<\/a><\/p>\n","protected":false},"author":6,"featured_media":0,"parent":2885,"menu_order":3,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_links_to":"","_links_to_target":""},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Corporate social investment report - Famous Brands IAR 2023<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Corporate social investment report - Famous Brands IAR 2023\" \/>\n<meta property=\"og:description\" content=\"Our CSI programme has been developed over several years to ensure a strong match with our brands and tangible benefits for our long-term CSI\u00a0partners Our CSI Programme is professionally managed according to a policy framework and is seen as a brand building pillar across our Leading Brands portfolio in South Africa. 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