{"id":3021,"date":"2018-03-28T14:33:14","date_gmt":"2022-06-20T07:52:50","guid":{"rendered":"https:\/\/famousbrands.co.za\/iar2022\/value-creation-process\/creating-value-aligned-with-our-vision-and-values\/"},"modified":"2022-06-22T15:27:12","modified_gmt":"2022-06-22T13:27:12","slug":"creating-value-aligned-with-our-vision-and-values","status":"publish","type":"page","link":"https:\/\/famousbrands.co.za\/iar2022\/value-creation-process\/creating-value-aligned-with-our-vision-and-values\/","title":{"rendered":"Our business model"},"content":{"rendered":"<p>Our innovative branded food services solutions and unique customer experiences drive sustainable growth and value creation. Our ability to create aspirational and market-leading brands that delight our customers is key to our success. We maintain our capacity to create sustainable long-term value outcomes for our stakeholders through the appropriate use of our inputs in efficient business processes. Our inputs and outcomes aligned with the six capitals are provided in more detail in the following pages and should be read in the context of <a href=\"https:\/\/famousbrands.co.za\/iar2022\/strategic-intent\/scorecard-by-strategic-matter\/\" class=\"ref\">our strategic objectives<\/a>.<\/p>\n<div class=\"ri\">\n  <img class=\"center-block\" src=\"https:\/\/famousbrands.co.za\/iar2022\/images\/p28-29.png\" alt=\"\">\n<\/div>\n<div class=\"spacer20\"><\/div>\n<div class=\"ri\">\n  <img class=\"\" src=\"https:\/\/famousbrands.co.za\/iar2022\/images\/p29-1.png\" alt=\"\">\n<\/div>\n<p class=\"maroon regular\">Core Beliefs<\/p>\n<div class=\"core\">\n  <img src=\"https:\/\/famousbrands.co.za\/iar2022\/images\/p29-2.png\" alt=\"\"><br \/>\n  <img src=\"https:\/\/famousbrands.co.za\/iar2022\/images\/p29-3.png\" alt=\"\"><br \/>\n  <img src=\"https:\/\/famousbrands.co.za\/iar2022\/images\/p29-4.png\" alt=\"\"><br \/>\n  <img src=\"https:\/\/famousbrands.co.za\/iar2022\/images\/p29-5.png\" alt=\"\"><br \/>\n  <img src=\"https:\/\/famousbrands.co.za\/iar2022\/images\/p29-6.png\" alt=\"\"><br \/>\n  <img src=\"https:\/\/famousbrands.co.za\/iar2022\/images\/p29-7.png\" alt=\"\"><br \/>\n  <img src=\"https:\/\/famousbrands.co.za\/iar2022\/images\/p29-8.png\" alt=\"\">\n<\/div>\n<div class=\"spacer20\"><\/div>\n<p class=\"maroon\"><b>Strategic objectives <\/b><\/p>\n<p>Placement of the strategic objective icons in the business model to the left, represents the link between strategy and business model.<\/p>\n<table width=\"100%\">\n<tr>\n<td width=\"55px\">\n      <img class=\"nb\" src=\"https:\/\/famousbrands.co.za\/iar2022\/images\/p5-5.png\" alt=\"\">\n    <\/td>\n<td><b>Improving our operational efficiencies<\/b><\/td>\n<\/tr>\n<tr>\n<td>\n      <img class=\"nb\" src=\"https:\/\/famousbrands.co.za\/iar2022\/images\/p5-6.png\" alt=\"\">\n    <\/td>\n<td><b>Enhancing our financial performance<\/b><\/td>\n<\/tr>\n<tr>\n<td>\n      <img class=\"nb\" src=\"https:\/\/famousbrands.co.za\/iar2022\/images\/p5-7.png\" alt=\"\">\n    <\/td>\n<td><b>Prioritising our franchise partners<\/b><\/td>\n<\/tr>\n<tr>\n<td>\n      <img class=\"nb\" src=\"https:\/\/famousbrands.co.za\/iar2022\/images\/p5-8.png\" alt=\"\">\n    <\/td>\n<td><b>Developing our people; ongoing commitment to transformation<\/b><\/td>\n<\/tr>\n<tr>\n<td>\n      <img class=\"nb\" src=\"https:\/\/famousbrands.co.za\/iar2022\/images\/p5-9.png\" alt=\"\">\n    <\/td>\n<td><b>Leading in the categories we compete in<\/b><\/td>\n<\/tr>\n<tr>\n<td>\n      <img class=\"nb\" src=\"https:\/\/famousbrands.co.za\/iar2022\/images\/p5-10.png\" alt=\"\">\n    <\/td>\n<td><b>Optimising capital management<\/b><\/td>\n<\/tr>\n<tr>\n<td>\n      <img class=\"nb\" src=\"https:\/\/famousbrands.co.za\/iar2022\/images\/p5-11.png\" alt=\"\">\n    <\/td>\n<td><b>Ensuring regulatory compliance<\/b><\/td>\n<\/tr>\n<\/table>\n<p class=\"blurb\">Famous Brands applies and transforms the six capital inputs to create and preserve value for stakeholders.<sup>1<\/sup><\/p>\n<table class=\"footnote\">\n<tr>\n<td valign=\"top\" width=\"10px\"><sup>1<\/sup><\/td>\n<td valign=\"top\">Excludes our associate companies.<\/td>\n<\/tr>\n<\/table>\n<div class=\"row\">\n<div class=\"col-md-4\">\n<div class=\"highlightg\" style=\"height: calc(100% - 20px);\">\n<h2>Financial capital<br \/>\n  <\/h2>\n<p><b>Financial capital refers to our financial resources, including financial reserves and debt funding for continuing operations.<br \/>\n  <\/b><\/p>\n<p><em>Read more in the <a href=\"https:\/\/famousbrands.co.za\/iar2022\/leadership-commentary\/group-financial-directors-report\/\" class=\"ref\">Group Financial Director\u2019s report<\/a> and the <a href=\"https:\/\/famousbrands.co.za\/iar2022\/financials\/\" class=\"ref\">Summarised Consolidated Financial Statements<\/a>.<\/em><\/p>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"col-md-8\">\n<p>We manage and allocate our capital appropriately to create long-term value for our shareholders. We invest our capital in a deliberate manner to grow and sustain our business. <\/p>\n<div class=\"ri\">\n      <img class=\"\" src=\"https:\/\/famousbrands.co.za\/iar2022\/images\/p30-1.png\" alt=\"\">\n    <\/div>\n<div class=\"ri\">\n      <img class=\"nb\" src=\"https:\/\/famousbrands.co.za\/iar2022\/images\/p30-2.png\" alt=\"\">\n    <\/div>\n<table class=\"footnote\">\n<tr>\n<td valign=\"top\" width=\"10px\"><sup>*<\/sup><\/td>\n<td valign=\"top\">Headline earnings as a percentage of average total equity<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"10px\"><sup>**<\/sup><\/td>\n<td valign=\"top\">Includes IFRS 16 Lease Liabilities.\n    <\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"10px\"><sup>^<\/sup><\/td>\n<td valign=\"top\">Operating profit divided by capital employed<\/td>\n<\/tr>\n<\/table><\/div>\n<\/div>\n<div class=\"row\">\n<div class=\"col-md-4\">\n<div class=\"highlightg\" style=\"height: calc(100% - 20px);\">\n<h2>Manufactured capital <\/h2>\n<p><b>This refers to the Group\u2019s physical footprint, equipment, fleet and IT systems that support business activities. <\/b><\/p>\n<p><em>Read more in the <a href=\"https:\/\/famousbrands.co.za\/iar2022\/strategic-intent\/operational-review\/\" class=\"ref\">operational review<\/a>.<br \/>\n<\/em><\/p>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"col-md-8\">\n<p>Ongoing investment in Company-owned restaurants, facilities, equipment, fleet and IT infrastructure allows us to remain relevant to customers and support our franchise partners. Over time, we will continue to reduce our environmental impact. Through our business activities, we create social and economic value and minimise the negative impact we have on the environment. <\/p>\n<p>Restaurants which are conveniently sited and appealing to our customers provide optimal returns for our franchise partners and investors. Efficient Manufacturing and Logistics ensure we provide a high-quality, competitive Supply Chain service to our franchisees.<\/p>\n<div class=\"ri\">\n      <img class=\"nb\" src=\"https:\/\/famousbrands.co.za\/iar2022\/images\/p30-3.png\" alt=\"\">\n    <\/div>\n<table class=\"footnote\">\n<tr>\n<td valign=\"top\" width=\"10px\"><sup>*<\/sup><\/td>\n<td valign=\"top\">Pertains to total restaurant network.<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"10px\"><sup>**<\/sup><\/td>\n<td valign=\"top\">Pertains to SA. <\/td>\n<\/tr>\n<\/table>\n<div class=\"ri\">\n      <img class=\"\" src=\"https:\/\/famousbrands.co.za\/iar2022\/images\/p31-1.png\" alt=\"\">\n    <\/div>\n<\/p><\/div>\n<\/div>\n<div class=\"row\">\n<div class=\"col-md-4\">\n<div class=\"highlightg\" style=\"height: calc(100% - 20px);\">\n<h2>Intellectual capital <\/h2>\n<p><b>This refers to the intangible assets that give Famous Brands a competitive edge and support its brand and reputation.<br \/>\n      <\/b><\/p>\n<p><em>The Group\u2019s brands are listed under <a href=\"https:\/\/famousbrands.co.za\/iar2022\/our-2022-report\/growing-our-brand-portfolio-and-footprint\/#Our-brands\" class=\"ref\">Our&nbsp;brands<\/a>.<\/em><\/p>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"col-md-8\">\n<p>We must stay informed of fast-changing consumer trends affecting menu design, food choices and dining experiences. We rely on our franchise partners to re-invest responsibly in their businesses and manage their operations efficiently to create value. It is a business imperative that our brands instil confidence among our stakeholders and that we protect those brands with the appropriate legal framework. <\/p>\n<div class=\"ri\">\n      <img class=\"\" src=\"https:\/\/famousbrands.co.za\/iar2022\/images\/p31-2.png\" alt=\"\">\n    <\/div>\n<div class=\"ri\">\n      <img class=\"\" src=\"https:\/\/famousbrands.co.za\/iar2022\/images\/p31-3.png\" alt=\"\">\n    <\/div>\n<\/p><\/div>\n<\/div>\n<div class=\"row\">\n<div class=\"col-md-4\">\n<div class=\"highlightg\" style=\"height: calc(100% - 20px);\">\n<h2>Human capital <\/h2>\n<p><b>Human capital refers to the economic value of our workforce, including employees\u2019 experience and skills. <\/b><\/p>\n<p><em>Read more about <a href=\"https:\/\/famousbrands.co.za\/iar2022\/sustainability\/transformation-report\/\" class=\"ref\">the Group\u2019s transformation journey<\/a>. <\/em><\/p>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"col-md-8\">\n<p>Our business model relies on having the right people with the right skills in the right jobs to create value. We invest in upfront and ongoing training for franchise partners and their employees to ensure that all stores deliver on their brand promise.<\/p>\n<div class=\"ri\">\n      <img class=\"nb\" src=\"https:\/\/famousbrands.co.za\/iar2022\/images\/p32-1.png\" alt=\"\">\n    <\/div>\n<table class=\"footnote\">\n<tr>\n<td valign=\"top\" width=\"10px\"><sup>*<\/sup><\/td>\n<td valign=\"top\">This course is still to be completed.<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"10px\"><sup>**<\/sup><\/td>\n<td valign=\"top\">Cancelled due to COVID-19.<\/td>\n<\/tr>\n<\/table>\n<div class=\"ri\">\n      <img class=\"nb\" src=\"https:\/\/famousbrands.co.za\/iar2022\/images\/p32-2.png\" alt=\"\">\n    <\/div>\n<table class=\"footnote\">\n<tr>\n<td valign=\"top\" width=\"10px\"><sup>*<\/sup><\/td>\n<td valign=\"top\">Cancelled due to COVID-19.<\/td>\n<\/tr>\n<\/table><\/div>\n<\/div>\n<div class=\"row\">\n<div class=\"col-md-4\">\n<div class=\"highlightg\" style=\"height: calc(100% - 20px);\">\n<h2>Natural capital<\/h2>\n<p><b>Natural capital refers to the elements of the natural environment that provide valuable goods\/inputs to Famous Brands and that we might impact through our products and services.<\/b><\/p>\n<p><em>Read more about the <a href=\"https:\/\/famousbrands.co.za\/iar2022\/sustainability\/our-sustainability-journey\/\">Group\u2019s sustainability initiatives<\/a> and its <a href=\"https:\/\/famousbrands.co.za\/iar2022\/sustainability\/environmental-report\/\">report on environmental activities<\/a>. <\/em><\/p>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"col-md-8\">\n<p>Our business model uses natural resources in the Supply Chain process with unavoidable environmental impacts. Our Environmental and Climate Change Policy outlines our responsible practices with targets to reduce our carbon footprint.<\/p>\n<p>Eliminating food waste is a priority issue for our industry. We actively promote portion control and practices across our stores. Our franchise partners voluntarily participate in responsible food redistribution by donating excess food.<\/p>\n<p>We have committed to eliminating all single-use plastic across our restaurant network by 2025. This will be replaced by fully recyclable or biodegradable alternatives.<\/p>\n<p>The numbers below are for the SA Supply Chain operations only. <\/p>\n<div class=\"ri\">\n      <img class=\"nb\" src=\"https:\/\/famousbrands.co.za\/iar2022\/images\/p33-1.png\" alt=\"\">\n    <\/div>\n<table class=\"footnote\">\n<tr>\n<td valign=\"top\" width=\"10px\"><sup>*<\/sup><\/td>\n<td valign=\"top\">Steam produced by a third-party provider with its own electricity inputs.<\/td>\n<\/tr>\n<\/table>\n<div class=\"ri\">\n      <img class=\"\" src=\"https:\/\/famousbrands.co.za\/iar2022\/images\/p33-2.png\" alt=\"\">\n    <\/div>\n<\/p><\/div>\n<\/div>\n<div class=\"row\">\n<div class=\"col-md-4\">\n<div class=\"highlightg\" style=\"height: calc(100% - 20px);\">\n<h2>Social and relationship capital<\/h2>\n<p><b>This refers to the value of social relationships and networks that support our growth and sustainability. <\/b><\/p>\n<p><em>Read more about the <a href=\"https:\/\/famousbrands.co.za\/iar2022\/sustainability\/transformation-report\/\" class=\"ref\">Group\u2019s transformation journey<\/a> and its <a href=\"https:\/\/famousbrands.co.za\/iar2022\/sustainability\/corporate-social-investment-report\/\" class=\"ref\">CSI activities<\/a>. <\/em><\/p>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"col-md-8\">\n<p>Our business model is highly dependent on strong, mutually beneficial relationships with stakeholders. These relationships secure our reputation and enable us to meet our growth objectives. We are committed to community upliftment through our CSI initiatives.<\/p>\n<div class=\"ri\">\n      <img class=\"\" src=\"https:\/\/famousbrands.co.za\/iar2022\/images\/p34-1.png\" alt=\"\">\n    <\/div>\n<div class=\"ri\">\n      <img class=\"\" src=\"https:\/\/famousbrands.co.za\/iar2022\/images\/p34-2.png\" alt=\"\">\n    <\/div>\n<\/p><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Our innovative branded food services solutions and unique customer experiences drive sustainable growth and value creation. Our ability to create aspirational and market-leading brands that delight our customers is key to our success. We maintain our capacity to create sustainable long-term value outcomes for our stakeholders through the appropriate use of our inputs in efficient&#8230;  <a href=\"https:\/\/famousbrands.co.za\/iar2022\/value-creation-process\/creating-value-aligned-with-our-vision-and-values\/\" class=\"more-link\" title=\"Read Our business model\">Read more &raquo;<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"parent":2883,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-left-sidebar.php","meta":{"_links_to":"","_links_to_target":""},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Our business model - Famous Brands IAR 2022<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Our business model - Famous Brands IAR 2022\" \/>\n<meta property=\"og:description\" content=\"Our innovative branded food services solutions and unique customer experiences drive sustainable growth and value creation. 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