Vision 2017 – 2020

To be the leading innovative branded franchised and food services business in SA and selected international markets by 2020

Vision achieved by end date. Global headwinds dictated a review

Vision fine-tuned 2021 – 2023

To be the leading innovative branded franchised and food services business in SA and selected markets

Three-year roadmap constructed: customer inspired, brand led and supported by the back-end value chain

Strategy

To grow our business in a sustainable manner and create value for all stakeholders

Strategic intent

Grow capability and capacity to deliver unique customer experiences in the branded franchised and food services space

Enabled by key strategic imperatives

Improving our operational efficiencies

Enhancing our financial performance

Prioritising our franchise partners

Developing our
people; ongoing
commitment to
transformation

Leading in the categories we compete in

Optimising capital management

Ensuring
regulatory
compliance

Leading to

Innovative branded food services solutions

Mutually beneficial relationships with franchise partners

Unique consumer experiences

Sustainable like-for-like growth

Resulting in

* Includes IFRS 16 impact.