Group Profile

Famous Brands Limited is a holding company listed on the JSE Limited under the category Consumer Services: Travel and Leisure, and is Africa’s largest branded food service franchisor. The company was listed in November 1994 at a price of R1 per share, equating to a market capitalisation of R25 million. The past two decades have witnessed the Group expand almost beyond recognition from the business it was then, comprising only the Steers brand and a limited Supply Chain component, to the enterprise it is now, with a market capitalisation in excess of R11 billion, positioned within the JSE’s top 100 companies. At 28 February 2017 Famous Brands’ vertically integrated business model comprised a portfolio of 27 brands represented by a franchise network of 2 782 restaurants across South Africa, Rest of Africa, the United Kingdom and the Middle East, underpinned by substantial Logistics and Manufacturing operations.

2017 Highlights


  • Seven acquisitions concluded
  • Successful leadership transition
  • Refined vision strategy


  • Number of new stores opened: 192
  • Franchise network now in excess of 2 700 restaurants
  • Official launch of PAUL in SA with opening in Melrose Arch
  • Profusion of consumer awards across brand portfolio



  • Take-on of previously outsourced sliced cheese volumes at FB Cheese Company
  • Muffin plant commissioned to take on Wimpy requirements
  • Cater Chain emerging as a solid business, with final Competition Commission restrictions met
  • LBF Business fully integrated – supplies pre-existing retail customers and now also Group’s entire restaurant network
  • Coega Concentrate trial commissioning successfully concluded – key challenge to source long-term suppliers to capitalise on substantial capacity


  • Owner drivers delivered 50% of total volumes
  • Longmeadow primary distribution facility