Group Profile

Famous Brands Limited is a holding company listed on the JSE Limited under the category Consumer Services: Travel and Leisure, and is Africa’s largest branded food service franchisor. The company was listed in November 1994 at a price of R1 per share, equating to a market capitalisation of R25 million. The past two decades have witnessed the Group expand almost beyond recognition from the business it was then, comprising only the Steers brand and a limited Supply Chain component, to the enterprise it is now, with a market capitalisation in excess of R11 billion, positioned within the JSE’s top 100 companies. At 28 February 2018 Famous Brands’ vertically integrated business model comprised a portfolio of 25 brands represented by a local and international network of 2 853 restaurants across South Africa, Rest of Africa, the United Kingdom and the Middle East, underpinned by substantial Logistics and Manufacturing operations.

2018 Highlights


  • Refined vision strategy
  • Focus on the fundamentals
  • Delivered a fit for purpose ERP system


  • Franchise network now in excess of 2800 restaurants
  • Strong organic performance in SA business
  • Positive local currency growth
  • Underperformance by GBK business



  • Strong volume growth


  • Improved performance as a result of increased capacity and enhanced efficiencies