Our DNA

Famous Brands is a fully integrated food service business and the most successful branded food service franchisor in Africa. Achieving this ambition demanded vision, guiding principles, strategic intent and an audacious growth agenda – these will continue to inspire our future endeavours too.

Our Vision

To be the leading innovative branded franchised and food services business in South Africa and selected international markets by 2020.

Our Strategic Intent

Our business is focused on building capability and capacity to position ourselves to deliver unique consumer experiences in the branded franchised and food services space.

Core Beliefs

  • CHAMPIONS
  • INNOVATION
  • QUALITY
  • SPEED
  • AGILITY
  • INTEGRITY
  • HUMILITY

Our Growth Agenda

  • We are intent on building capability, capacity and scale across manufacturing, branded franchised and food services spaces.
  • We are obsessed with being close to our trading partners and consumers across premium and mainstream markets.
  • We are passionate about unique consumer experiences through innovation, flawless execution and continuous improvement.
  • We are a team of results orientated people characterised by a unique culture of high performance.
  • We are focused on organic and acquisitive growth in South Africa and selected international markets.