Brand Capabilities

We have deliberately employed a strategy whereby we have built a portfolio of brands, all of which are designed to be best in their class, offering a compelling business proposition to our franchise partners as well as a high-quality solution to a wide range of consumers.

Our Design and Development division provides a full turn-key service to all of our brands and their respective franchise partners.

Our central Marketing division is charged with ensuring that our brands are properly positioned, are relevant and remain contemporary. All of our brands are supported via a wide range of through-the-line strategic marketing initiatives.

Below-the-line marketing services are provided by Sauce Advertising, an associate company.

In South Africa, our brand portfolio comprises of:

  • Wimpy
  • Milky Lane
  • Steers
  • Debonairs Pizza
  • Fishaways
  • Mugg & Bean
  • Europa
  • Fego Caffé
  • NetCafé
  • House of Coffees
  • Coffee Couture
  • 14 on Chartwell
  • Catch
  • Lupa Osteria
  • Salsa Mexican Grill
  • Giramundo
  • Vovo Telo
  • tashas
  • Turn ‘n Tender
  • The Bread Basket
  • Wakaberry
  • Thrupps
  • PAUL
  • Mythos
  • By Word of Mouth
  • Pubs:
    • KEG
    • The Brewers Guild
    • O’Hagans

In Africa and selected international markets, our brand portfolio comprises of:

  • Steers
  • Wimpy
  • Debonairs Pizza
  • Fishaways
  • Mugg & Bean
  • Milky Lane
  • Wakaberry
  • Europa
  • Fego Caffé
  • Gourmet Burger Kitchen
  • Mr Bigg’s
  • Pubs:
    • KEG
    • O’Hagans