Famous Brands is Africa’s
The Group’s origins date back to the early 1960s, with the founding of a humble family business comprising one brand, Steers, and a limited supply chain. Today our enterprise consists of an extensive, vertically integrated business model, with trading operations on three continents.
In 1994 the holding company listed on the JSE Limited in the Travel and Leisure sector.
Our business activities
These are the
Famous Brands business model
Value is created through our franchise partners, employees, intellectual property, technology, financial resources, manufacturing equipment and fleet to build aspirational market-leading brands for the enjoyment of our customers, and manufacture and distribute licensed products for sale by our restaurant network and retail operation. By re-investing this value in our capitals, we maintain our capacity of create sustainable value in the future.
Click here to view our Business Model